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How to create a YouTube channel for business

 

How to create a YouTube channel for business: a step-by-step guide

If you still haven’t create a YouTube account for your business, it’s not too late to get started. Open this link and create it now.

The numbers don’t lie: Youtube growths is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content for any brand’s target audience or budget.

From bite-sized commercials to attract customers to how-tos and tutorials to behind-the-scenes looks at your company culture, YouTube has you covered.

That said, you’re going to need to figure out how to create a YouTube account if you want to take advantage of the platform.

If you’re a total newcomer to YouTube, don’t sweat it. The process is relatively straightforward and creating your channel only takes a few minutes.

In this step-by-step guide, we’ll break down how to create a YouTube channel for businesses of all shapes and sizes.


How to Create A YouTube Business Account

  1. Sign into an existing Google account, or create a new, dedicated account specifically for your YouTube business channel.
  2. Visit YouTube’s homepage and set up your business channel’s name
  3. Fill out additional details for your business account.
  4. Set up your channel icon and artwork.
  5. Fill out your channel description.
  6. Set up featured channels and activity.
  7. You’re ready to start uploading content .Now that we’ve outlined the YouTube account creation overview, let’s dive deeper to walk through each step:

  8. . Sign into a Google account

    First things first. Before you can get started on YouTube, you’re going to need a Google account.

    Now, you can either create a new, dedicated account specifically for your YouTube business channel or use an existing, personal account.

    Creating a new login is often ideal as you don’t have to worry about security issues tied to your personal Gmail. This is also a good idea if you’ll be sharing the account with others. Ultimately, the choice is up to you.

    As a side note, you don’t have to use your business’ name when creating a Google account. YouTube gives you the option to use a business name or your own, which we’ll cover shortly.

  9. 2. Set up your business channel’s name

    Once you’ve created your Google account, make your way over to YouTube's homepage. To begin customizing your channel, click on the avatar icon on the top right corner of the screen. Click on “My channel” from the drop-down options.

  10. You’ll then be prompted by the following screen which asks for your first and last name. Notice that YouTube also gives you the option of using a business or product name for your channel as noted earlier.

  11. Unless you’re a solo business owner that wants to be associated with a personal brand, creating your YouTube channel as a dedicated brand account makes more sense.

    Click “Use a business or other name” which will lead you to a screen where you can enter your brand’s name. The name you choose will be the one associated with your YouTube brand account.

  12. . Fill out the details of your YouTube business account

    There are many moving pieces to any given YouTube channel, but the following information will represent some must-dos for brands.

    Click on the “Customize Channel” link. You’ll be presented with the following screen which clues you on what your channel needs to appear more complete.

  13. . Set up channel icon and artwork

    Before anyone actually views your video content, make sure that you’ve crafted imagery for your channel that clicks with your brand. Just as you have a dedicated icon and banner for the likes of Facebook or Twitter, YouTube is no different.

    The Dimensions for Youtube images are as follows:

    • Channel icon: recommended as 800×800 pixels, displays as 98×98 pixels
    • Channel banner: 2,560×1440 pixels, safe area for mobile and web (without text and logo cropping) is 1,546 x 423 pixels.

    Since these dimensions are relatively large, you need to use high-res images rather than pictures that could get cut off or distorted. This is where resources such as canva are invaluable as you can craft such images in a matter of minutes thanks to their ready-to-go templates tailor-made for YouTube channels.

  14. Let’s start with our channel icon. When you go to change your icon for the first time, you’ll be provided the following prompt.

  15. When uploading your creatives, YouTube provides you with a preview and cropping option to make sure nothing gets cut off. This might take a bit of trial and error to get right, but doing so ensures that your account looks professional.

  16. Fill out your channel description

    Easy to overlook, the “About” section of your profile is a crucial piece of figuring out how to create a YouTube channel that actually results in long-term leads and followers. Not only is this a place to make a personal impression of your viewers, but also funnel them to your social profiles or homepage.

  17. Channel descriptions don’t have to be rocket science, though. A brief mission statement or welcome message is all that’s really necessary. If you want to include a few links or a call-to-action, go for it.

    Oh, and don’t forget to add a business email as an extra point of contact.

  18. 6. Set up featured channels and activity

    Just like any other social network, YouTube represents a community. Signaling yourself as an active participant in the community means following other channels, liking other videos and letting your viewers know that you’re involved in your industry.

    Highlighting featured channels and “liked” videos is a subtle way to show your fellow YouTube creators some love. Likewise, it’s a smart strategy to make your YouTube business channel appear more active if you don’t plan on uploading 

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