10 meaningful ways to get more Twitter followers

 

How to get more followers on Twitter in 10 steps

In this quick guide, we’re going to break down exactly how to get Twitter followers whether you’re struggling to grow or are starting an account from scratch.

Here are our top 10 tips:

1. Tweet frequently
2. Post visual content
3. Utilize hashtags
4. Become part of a Twitter community
5. Engage with replies, Retweets and tags
6. Publish (and comment on) Twitter threads
7. Create an inviting profile
8. Participate in Twitter chats
9. Draw in followers outside of Twitter
10. Optimize your post timing

No bots, no spammy tactics. Just 10 actionable steps you can take ASAP to build a meaningful following.

And with that, let’s dive in!

1. When in doubt, Tweet more often

Versus the likes of Facebook or Instagram, Twitter traditionally requires a more aggressive content strategy.

According to research from RivallQ the top 25% of top-performing accounts on Twitter post ~12 times per week. That’s roughly twice per day.

Given how quickly the platform moves, brands can always err on the side of posting more often rather than being reserved. The key here is to not only promote yourself and switch up the types of content you publish.

Thankfully, the possibilities for filling up your content calendar are seemingly endless.

Tweets from your followers. Relevant industry articles. Buzzworthy stats. Breaking news. Personal updates.

And that only scratches the surface. Frequent publishing will help you rise in the Twitter alogarism  granted you diversify your content strategy.

2. Prioritize visual content whenever possible

Conventional wisdom says that Tweets containing visual content receive more likes, shares and Retweets than those without them.

Brands should strive to couple their Tweets with some sort of imagery. Although there’s nothing wrong with solely text-based Tweets, images are better poised to stop serial scrollers and encourage them to take a look at your posts.

As you’re brainstorming posts and types of content to publish, consider:

• Adapt text-based posts into images using editing tools like Canva, Adobe Spark or Venngage.
• Creating infographics (fact: infographics saw a 67% rise in 2020 and represent some of the most-shared content on Twitter).
• Videos (think: how-tos, greetings, snippets from long-form content).
• .GIFs, memes and image macros (when appropriate).

• 3. Harness the power of hashtags

  Think of Twitter hashtags  as a way to make your posts searchable, almost as a form of SEO for your Twitter account.

  Similar to images, Tweets that feature a hashtag usually receive more engagement than those without them.

  Tacking on a couple of hashtags to any given Tweet is a quick way to increase the likelihood of new followers finding your account. Plus, doing so only takes a couple of seconds and there are plenty of hashtags to choose from. For example, you can:

  • Supplement posts with industry hashtags (such as #SEO or #ContentMarketing) which are great for your professional content.
  • Inject some personality into your feed by using popular community hashtags (think: #MidweekMotivation)
  • Piggyback on event-based hashtags as well (think: hashtags awards shows, sporting events and anything else topical)

  • 4. Engage with Twitter communities in your industry

    This is a prime example of how to get followers on Twitter using hashtags.

    There are endless communities on Twitter that organize via hashtags (#DTCfam, #MarketingTwitter and #PRTwitter, to name a few).

  • • . Master the arts of tagging, Retweeting & replying

      Getting more followers on Twitter doesn’t have to be a time-sink: it just means making the most of the time you spend on the platform.

      Sure, you can and totally should schedule tweets  to optimize engagement. But at the same time, you don’t want your Twitter account to look like it’s run by a bot.

      You need to get in the trenches with your followers, customers and industry leaders alike. Regularly engaging with other users via tagging, Retweeting and replying immediately lets new followe TVrs know that you’re human and gets more eyes on your brand. Here are some tips:

      • When replying to accounts, keep in mind that a detailed, thoughtful response will score you more potential followers than a brief one-word reply.
      • Shout out other brands whenever possible. Tagging (@mentioning) other brands as a compliment is a popular tactic to show some love to others in your industry.
      • Retweet your fans and followers. Despite only taking a few seconds, doing so shows that you value engagement and are actively participating on the platform.
      These small pieces of your engagement strategy contribute to the bigger picture of attracting followers. content

    1. Utilize hashtags
    2. Become part of a Twitter community
    3. Engage with replies, Retweets and tags
    4. Publish (and comment on) Twitter threads
    5. Create an inviting profile
    6. Participate in Twitter chats
    7. Draw in followers outside of Twitter
    8. Optimize your post timing

    No bots, no spammy tactics. Just 10 actionable steps you can take ASAP to build a meaningful following.

    And with that, let’s dive in!

    1. When in doubt, Tweet more often

    Versus the likes of Facebook or Instagram, Twitter traditionally requires a more aggressive content strategy.

    According to research from RivallQ, the top 25% of top-performing accounts on Twitter post ~12 times per week. That’s roughly twice per day.

    Given how quickly the platform moves, brands can always err on the side of posting more often rather than being reserved. The key here is to not only promote yourself and switch up the types of content you publish.

    Thankfully, the possibilities for filling up your content calendar are seemingly endless.

    Tweets from your followers. Relevant industry articles. Buzzworthy stats. Breaking news. Personal updates.

    And that only scratches the surface. Frequent publishing will help you rise in the Twitter alogarims, granted you diversify your content strategy.

    
    

    Sprout's Twitter analytics reports can teach you more about high-performing hashtags for your account.

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    The only caveat with hashtags is to use them wisely and not to go overboard. Posts brimming with hashtags look spammy at a glance and are otherwise distracting. Ideally, you should stick to one or two (three, tops).

    And besides, when you know which of your hashtags attract the most followers you can use them strategically. By taking advantage of Twitter analytics , you can dig deeper into the top-performing tags for your brand.

    . Engage with Twitter communities in your industry

    This is a prime example of how to get followers on Twitter using hashtags.

    There are endless communities on Twitter that organize via hashtags (#DTCfam, #MarketingTwitter and #PRTwitter, to name a few).

    TrustAlthough some of these communities are organized by specific members, others are for general industries and tips. Participating with communities through sharing advice or experiences is a positive way to introduce your account to new followers.

    Hashtag analytics can help you identify niche communities relevant to your business. Likewise, peek at the bios of influencers and big names in your industry to see which hashtags they’re using.

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    6. Signal yourself as a valuable resource via Twitter threads

    Popular among business communities, Twitter threads serve as a place to break down concepts and experiences within a single Tweet chain.

    Think of them as blog posts in the form of Tweets. A creative way to get the most out of Twitter’s 280 character limit, threads are often brimming with discussion.

    As opposed to typical question or educational Tweets, threads are typically indicated by the thread emoji (see below). They can also be denoted by how many Tweets are in the thread chain. For example, the first Tweet in a thread might start with “(1/6)” and end with “(6/6),” indicating there are six Tweets in total.